Packaging Development Projects
Packaging is often the first — and most important — brand impression. Across every product line I've managed, I've led the end-to-end packaging development process, from initial concept and structural brief through regulatory review, vendor production, and final approval.
The Process
For each project, I partner with design, operations, and vendor teams to bring packaging from concept to shelf. That includes writing creative briefs, managing dieline reviews, overseeing nutrition label compliance, and ensuring artwork files meet retailer-specific requirements.
What I’ve Worked On
Licensed collection packaging for Disney®, Crayola®, and Star Wars™ — coordinating with licensors for art approval while meeting retailer specs
Redesign of the monthly subscription box, which led to a 22% reduction in packaging materials and about a 20% decrease in material costs
Private label and retail-exclusive lines for Kohl's, Hobby Lobby, Macy's, and Target™ — each with unique packaging requirements
Seasonal and holiday packaging developed on tight timelines with high visual impact
FDA compliance review for food products including nutrition facts panels, allergen labeling, and ingredient declarations
Prototype review and approval for all new packaging structures before production release
What Makes This Work
Good packaging is equal parts brand storytelling and operational precision. I approach every packaging project with both in mind — making sure it looks great on shelf, has consumer appeal, and holds up through the supply chain. My role bridges creative direction and production realities, which means fewer revisions, faster timelines, and better outcomes.
