SKU Optimization &
Product Development
Led a SKU optimization initiative focused on assortment strategy and portfolio cost efficiency that resulted in an average 8% margin improvement across the product catalog.
Drove continuous B2B sales and interest through the development of themed, limited-run collections launched every quarter, which supplemented revenue sales outside of peak seasonal selling periods.
SKU Optimization
With a rapidly growing product catalog spanning seasonal, licensed, and core lines, Candy Club's assortment had become oversaturated and margin performance was uneven. My goal was to bring discipline to the portfolio — cutting what wasn't selling, doubling down on what was, and building a framework for smarter product decisions going forward.
The Challenge
Conducted a full SKU audit using sales data, sell-through rates, margin analysis, retailer feedback, and consumer trends
Identified underperforming SKUs and developed a rationalization plan, reducing catalog complexity without sacrificing revenue and product diversity
Renegotiated vendor pricing, sourced cost-effective alternatives (without sacrificing quality and brand integrity), and reformulated select products to improve cost-of-goods, driving an average 8% margin increase across the product portfolio
Built and maintained a centralized SKU database and BOMs (bills of materials) to improve operational accuracy and speed
Defined product development criteria and prioritization frameworks used across quarterly planning cycles
Managed concept-to-shelf development for all new SKUs, overseeing flavor concepts, design themes, formulation, labels and packaging, compliance, and launch timelines
What I Did
The portfolio optimization effort delivered an 8% average margin improvement, reduced operational complexity, and coincided with a full brand refresh. The SKU database became a single source of truth for cross-functional teams, reducing errors and shortening development cycles. The framework continues to guide product decisions at Candy Club.
Results
Product Development
Product Innovation & Launches
Experienced working at the intersection of strategy/concept and execution while ensuring alignment on product feasibility, cost targets, launch timing, and sales priorities.
Acted as the main point of contact for domestic and international manufacturers, suppliers, and vendors to develop new flavors, packaging, and to source new candies.
In charge of leading and managing the full product lifecycle for a high number of SKUs, including:
Everyday “core” Catalog
Seasonal Products
Themed Collections
Limited Edition Collections
