Sales & Marketing Collateral
Getting a product onto a retailer's shelf starts long before launch day. It starts with the story you tell in the sales meeting. I've developed positioning materials, sell sheets, category presentations, and pitch decks that helped Candy Club win placements at national retailers and increase B2B reorder rates.
Retailer sell sheets for seasonal, licensed, and core product lines — tailored to buyer priorities and channel requirements
Sales presentations, category decks, and investor presentations that communicate product differentiation, market opportunity, and sell-through data
Brand one-pagers and capabilities decks for prospective wholesale and licensing partners
Product catalogs, printed tradeshow materials, and website copy (PDPs, banners, etc) that maintain the product as ‘hero’ while communicating value points
Campaign briefs and launch toolkits used across Sales, Marketing, and Operations
Consumer-facing marketing copy used for emails, social media, and website using the brand’s voice and identity
Compelling, on-brand product copy used for consumer and wholesale websites as well as on external retailer websites
What I’ve Created
Every piece of collateral I create starts with the audience. What does this buyer care about? What objection do they have? What's the simplest way to communicate value? I combine consumer insights, sales data, and brand storytelling to build materials that are both compelling and easy to use in the field.
The Approach
Results
Improved retailer buy-in and contributed to a higher B2B reorder rate through clearer value communication. The Target™ holiday collection — supported by a dedicated pitch and sell-through tracking — achieved a 98% sell-through rate.
