Trade Shows
Trade shows are where brands prove themselves in person. Over multiple years at Candy Club, I organized and directed our presence at industry trade shows — managing everything from booth design and product display strategy to sales collateral and vendor meetings.
What I Led
Conceptualized and directed booth design and layout to maximize brand visibility and buyer engagement
Managed vendor and production coordination for all booth materials, signage, and product displays
Briefed and prepared the sales team on product priorities, talking points, and buyer targets for each show
Developed printed sales collateral for in-booth display and distribution
Represented the brand in-booth, meeting with national retail buyers, prospective partners, and industry stakeholders
Established new vendor relationships and gathered market intelligence on competitive trends and buyer priorities
Coordinated post-show lead follow-up and helped convert trade show connections into retail placements
Why It Matters
Trade shows are one of the few places where brand, product, and people all come together in real time. My approach is always to make sure Candy Club showed up prepared, polished, and with a clear story to tell — because the conversations that happen at a trade show often turn into the partnerships that drive the next quarter's results.
Beyond the booth itself, I prepared the sales team with product priorities, talking points, and buyer-specific materials before each show. On the floor, I represented the brand directly — meeting with national retail buyers, prospective licensing and vendor partners, and industry peers. The relationships built at these shows contributed directly to new retail placements, vendor partnerships, and licensing conversations that carried into future product development cycles.