Disney® Princess
I led the launch of Candy Club's Disney Princess collection from initial concept through to shelf, serving as the primary point of contact with Disney and all vendors involved. My responsibilities included coordinating creative development, ensuring brand and FDA compliance, and managing timelines across multiple teams.
Additionally, I wrote all product marketing copy tailored for direct-to-consumer (D2C), business-to-business (B2B), and trade show environments, ensuring consistent messaging and brand alignment across all channels (with approvals by Disney). My comprehensive leadership, creative eye, and detailed project management ensured a successful product launch that met the expectations of both partners and consumers.
Sales Collateral, Website, & Email
Following both Candy Club's and Disney's brand guidelines, I crafted separate marketing materials that supported B2B (wholesale) and D2C purchasers. As the primary point of contact with Disney, I was responsible for submitting all creative assets through their approval process — ensuring copy, imagery, and positioning met licensor standards before going to market. Materials included sell sheets, launch emails, product detail page copy, and web banners, each tailored to its channel and audience.
Creative, Lifestyle Photoshoots
Through guided collaboration, my presence at all major photoshoots ensured the product remained hero — with imagery crafted to inspire purchasing intent across retail, digital, and gifting contexts.