Star Wars™ & The Mandalorian
Working with Lucasfilm and Disney's licensing team, I developed Candy Club's Star Wars™ and The Mandalorian collection from concept through launch — bringing iconic characters like Darth Vader, Grogu, and the Mandalorian to life in candy form. This collection required close collaboration with licensor stakeholders to ensure every product, packaging element, and marketing asset met brand standards while staying true to Candy Club's playful identity.
Built for Fans,
Designed for Retail
The collection spanned multiple SKUs and characters, each with its own packaging brief, formulation, and lifestyle photography direction. I managed the full development cycle — from initial licensor pitch and style guide review through production approvals, retail positioning, and go-to-market execution. The result was a cohesive, shelf-ready line that resonated with fans and drove strong sell-through across both B2B and D2C channels.
Sales Collateral, Website, & Email
Following both Candy Club's brand guidelines and Lucasfilm's strict licensing standards, I crafted marketing materials that supported wholesale buyers and D2C customers alike. From a dedicated sell sheet highlighting the full character lineup to a launch email campaign and homepage web banner, every asset balanced the boldness of the Star Wars™ universe with Candy Club's signature fun — while staying fully compliant with licensor approval requirements.
